Ever since I was introduced to the wonder called color television, the things I would look forward to the most were the advertisements - not that I knew the concept behind them at that time, but just the idea of an entire story being compressed into those 30 seconds was so appealing to me.. and add to that - when I was a kid, and even now when I am 20, there are some absolutely brilliant adverts on air.. and here's an ode to all the truly memorable advertisements, some to make any Indian truly nostalgic -
1) The 'Amul' ad..
Amul - the white revolution, Dr.Kurien.. Amul was undoubtedly one of the biggest brands of milk and milk products in India. This is undoubtedly one of the most sincere advertisements I have ever watched. Have been looking for the original song ever since. Amul <3
This is from the time when Shankar Mahadevan used to compose and sing for ad jingles.. and he ended up creating one of the sweetest melodies ever.. captures the joy and the happiness a Cadbury Dairy Milk can bring.. so so well!
3) Dhara cooking oil
Just one word for this - Jalebeeeeee <3
4) Bajaj automobiles
This one just goes to show how pure the advertising was in the 90s.. no frills, no sham.. but played on the emotional aspect of brand-building so so well.. Hamara kal, hamara aaj, hamara Bajaj <3
Just these for the time being people,
Will be back for more