Some boxes should be turned upside down =]

No, this is not a sentimental post and nor is it philosophical.It is just about the random things in life that always make me happy. It was just yesterday, that my mom gifted me a pair of beautiful Nike shoes - and as always, the shoes were perfect. However, when the procedure of trying out the new shoes and walking/running around in them had been done with, something happened and the box that the shoes came in, was turned upside down. This box was going straight to the dustbin if not for my intervention because I am always on the lookout for such quirky things.

They say, inspiration can come from anywhere. And for me, somehow, the Nike sign has always been a sign of inspiration and more so it's famous tag line - "Just Do it!" Three simple words - but they mean so much..don't think, just do it. Don't look for reasons, just go ahead and do it. Don't crib around do nothing, get up and just do it. Don't let others bog you down, just do it. Three simple words, three magical words for me.. the simplistic logo and the minimalistic yet so universally appealing tag line really does something to me whenever I see it. That is why, the photograph above, that shows the bottom of the Nike shoe box is kind of special for me. Yeah, I know, you must think I am really weird.. but I'd like to maintain I am really random .. you never know what thing just pops up and grabs your attention!

As we are now talking about the brand, one more reason why I love it dates back to the time when Nike and Adidas were having this huge marketing war with each brand trying to outdo the other. Adidas went a little further and started twisting Nike's taglines to appear on it's clothing line.

When Nike said - Just Do It

Adidas printed - Why Do It?

When Nike said - There is no finish line

Adidas said - When there is no finish line, why bother?

I am no Adidas hater but the extent to which the brand went, vying to outdo Nike always had me glued to the action. Nevertheless, without resorting to such jabs, Nike stuck to it's clean avatar and in the end Nike proved another of it's tagline true-

No Games, Just Sports.

Gosh, that was REALLY random.. but hey - just wanted to share these little things with everyone.. if you are reading this, do let me know which one you prefer - Nike or Adidas? Till then, let inspiration come from all places!

Amen.